Defining the Business Outcomes

How will we know that we solved the business problem?

A high percentage of users were unable to successfully interact with brighter AI’s free online demo. The existing demo included all the features of brighter AI’s anonymization software, with the expectation that users would experiment with the settings before uploading images to test the results.

In this context, the interface faced two main challenges:
Lack of a clear sequence of interactions.
Difficulty in understanding the differences between features.

brighter AI initially started as an API-based software, requiring clients to have basic knowledge of programming languages like Python or C++ to interact with the anonymization software. This allowed users to redact large volumes of images and videos using various anonymization techniques.

To expand its audience, the startup decided to target non-technical users by adding an interface to its platform, allowing users to upload and redact images and videos through a web app.

With this goal in mind, the team at the company before I joined created a web app that allowed users to upload and download their anonymized files using visual components.

Analyzing the user’s behavior before the implementation, we could observe that 80% fo the new users trying to utilize the tool were not able to configure the application before configuring the settings.


This is a significant sign that the main interaction of the screen is not clear at a first glance.

Overall, we could observe how the cursor path from the users experienced a quite unstable journey. Clicking multiple times between the settings and the dropbox element, and re-uploading the images after realizing that the applied filters didn’t affect the images already in process.

The low percentage of returning users and almost inexisting success gave us an obvious evidence that our tool wasn’t satisfying our user’s needs.

Redesign Goals