Defining the Business Outcomes

1. Increased User Adoption and Engagement
   • Broader Adoption of Process Mining: By simplifying the process diagram, users can more easily understand and interact with complex data, encouraging a wider audience at Appian to leverage process mining tools.
   • Enhanced User Interaction: A cleaner, more intuitive interface leads to higher engagement levels. Users are more likely to explore additional functionalities (like drilling down into details) when the initial view is not overwhelming.
2. Improved Decision-Making and Operational Efficiency
   • Accelerated Insights: Simplifying the diagram allows users to quickly grasp key process metrics and trends, enabling faster decision-making.
   • Focused Analysis: By filtering out less frequent activities, the tool highlights the critical parts of a process. This aids in identifying bottlenecks or inefficiencies without the distraction of extraneous data.
3. Elevated Customer Satisfaction
   • Reduced Cognitive Load: Simplification minimizes the overwhelm that comes with viewing the full complexity of a process, leading to a better user experience and improved satisfaction.
   • Intuitive Interaction: Replacing a confusing slider with clear, tiered complexity views makes the system more approachable for both process mining experts and new users alike.
4. Scalability and Future Product Innovation
   • Foundation for Progressive Disclosure: The new design supports a layered approach to information—users see a high-level overview first and can choose to dig deeper, which aligns with best practices seen in platforms like Google Maps.
   • Modular Enhancements: This initial increment paves the way for future iterations, such as dynamic drill-down interactions, that will further tailor the experience to individual user needs.
5. Competitive Differentiation and Strategic Alignment
   • Differentiated User Experience: Leveraging an existing algorithm and repurposing it in a user-friendly way sets Appian apart from competitors by offering a smarter, more intuitive visualization of process data.
   • Alignment with Business Goals: This initiative not only improves user experience but also supports broader strategic goals like increased user retention, enhanced product usability, and ultimately, driving growth in process mining adoption.
6. Metrics for Success
   • User Engagement Metrics: Track time spent interacting with the diagram, frequency of drill-down actions, and overall usage statistics pre- and post-implementation.
   • Customer Feedback: Gather qualitative feedback through surveys and interviews, particularly focusing on ease of understanding and satisfaction with the process diagram.
   • Adoption Rates: Monitor how many new users start using the process mining tools following the implementation, as well as retention and conversion rates among existing users.